Of course the campaign will be dirty.
Ask any candidate over thirty.
Go in for insults! Do some inciting!
Whatever it takes,  make sure it’s exciting!
Without muck raking and scandal and spin
They can’t get it up.     And they won’t get in.

Or
Believe me it’s more than just spin.
If they don’t get it up – they can’t win.
It’s the only sure way to get in.